AI Insights · Timothy · July 2025
Top Interactive Story Games on iOS in the Middle East: Q2 2025
Explore the performance of top interactive story games on iOS in the Middle East during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the interactive story game genre on iOS in the Middle East saw varied performance across the top five applications. According to data from Sensor Tower, these apps demonstrated distinct trends in downloads, revenue, and active user engagement.
Fashion Queen: Dress Up & Glow by Tamatem Inc. showed interesting dynamics. The app's weekly revenue fluctuated, beginning at approximately $2.5K and peaking at $2.8K by the end of June. Weekly downloads saw a surge, particularly towards the end of May, reaching over 5K. Active users reflected an upward trend, climbing from about 11.7K in early May to 17.7K by late June.
An Elmwood Trail experienced a notable increase in weekly revenue, especially in early June, where it reached $458. Downloads peaked in the same period with numbers exceeding 3.9K. The active user base also increased, peaking at 7.3K in early June.
Episode - Choose Your Story from Episode Interactive saw stable trends. Revenue varied slightly, peaking at $2.2K in early June. Downloads and active users showed similar patterns, with downloads peaking at over 2.1K and active users increasing to about 6.3K during the same period.
Save the Bro: Help him Decide! by Brightika, Inc. had a different trajectory. While revenue was minimal, downloads showed a peak at the start of the quarter with over 5.3K, tapering off towards the end. Active users followed a similar downward trend, starting above 6.4K and reducing to under 800 by the end of June.
Finally, Love and Deepspace by INFOLD PTE. LTD. saw significant revenue spikes throughout the quarter, with a high of $33.8K in late April and another peak at $29.4K at the end of June. Downloads were more stable, with a slight increase in late June, while active users remained relatively constant, hovering around 13-14K throughout the quarter.
For more detailed insights and analysis, visit Sensor Tower.